This is the simple premise behind three of the most freighted letters in the online world: SEO.
They stand for search engine optimization - the art of coaxing automated search engines like Google to place a website prominently within the results of a web search.
"It's the Wild West out there," says Scott Wilson, president of RankHigher.ca, a consultancy that specializes in SEO. "It's an unaccredited industry."
And SEO really is a whole industry.... (read entire article)