Germany is the country that has the best conditions for the expansion of large international retailers, according to the building consultancy 'Harris'.
The company had surveyed 40 countries to establish its first international expansion index of retail chains. Experts estimated the infrastructure, quality of construction and supply of retail space, the legal framework and business environment.
The second best country in the company for expansion of retail chains is Britain. It is followed by Canada, the Netherlands, Japan, France, Australia, Saudi Arabia, the U.S. and Taiwan.
Consultants say that the most difficult international traders would be expansion into Russia. At the bottom are also Ukraine, Pakistan, Nigeria, Argentina, Romania, Philippines, India, Kazakhstan and Vietnam.
Domestic consumer spending in countries that offer the most favorable conditions for the expansion of retail chains, however, continue to decline because of the crisis.
Emerging markets have great potential, but businesses are confronted with poor state of infrastructure and complex legislation.
From BRICS countries most easily accessible to international retailers is the Chinese market. The country occupies the 20th place in the list of the consulting firm. Brazil, India and Russia are respectively the 28th, 33rd and 40th last place in the ranking.
Experts emphasize that Russia's poor rating is due to the action of complex factors, recalling that after three-year study of the market potential, Wal-Mart has decided that will not expand in the country.
Best opportunities for expansion of businesses that operate in the luxury segment, provide Saudi Arabia, Qatar and the United Arab Emirates (UAE). Because of the World Cup in 2022, which will be held in Qatar, is expected to come to market several new malls, which will provide more opportunities for retailers.