Search engine optimization (SEO) is one of the most important and simultaneously misunderstood and wrongfully underestimated aspects of the Internet. How does a company get ranked on the first page of Google? Contrary to what many people think, ranking high on major search engines such as Google, Yahoo, or Bing is not simply a paid endeavor but rather a combination of factors, including:
• How long your Web site has existed.
• How much traffic your site has.
• How relevant your content is to the term being searched.
• How many relevant links you have, inbound or outbound.
As well as how rich on unique and valuable content your site is.
If you’re ready to optimize your Web site, here are a few simple things you can do to get started:
Get metrics. There are many great analytics tools such as Google Analytics that can tell companies everything they want to know about Web site traffic. Get analytics installed and establish a benchmark for how much and what type of Web traffic you are getting.
Determine keywords. Determining what keywords and phrases your customers use for searching is the foundation of good SEO. Find out what the hot-button phrases are in your industry. There are also tools such as JungleTorch that can help customers determine what keywords and phrases are best for your business.
Define Objectives. SEO requires a sustained effort that will not yield success overnight. Determine what keywords and phrases you would like to rank highest for and develop a plan to incorporate these words or phrases into your SEO strategy.
Remember: SEO is rather unavoidable and very necessary for your business short and long term.
the author is a research associate of Satori Consulting Ltd.